PROJECT BRIEF

The project entailed creating a distinctive logo design for DePaul University's student television production titled "The Daily Commute." The logo features a line drawing of a pansy flower, as requested by the client. The design's simplicity is versatile, suitable for various media platforms and promotional materials.

PROCESS

The process for creating the logo for "The Daily Commute" began with ensuring the pansy flower is depicted accurately and creatively. Meanwhile, typography resembling script text is chosen to evoke the dynamic and storytelling nature of the show. The integration of the typography with the flower illustration aimed for a seamless and harmonious combination, but could also be used individually. The logo is iteratively refined, adjusting line weights, proportions, and spacing to achieve clarity and visual impact. The simple black-on-white color palettes nods to the script writing and sketching done by the production students.